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Strategy

Plan before you post.

Goals, audience, content pillars, and a 90-day plan that fits on one page.

01
Setting goals that actually drive results
Why most social marketing goals are useless, and the three-tier goal framework we recommend instead.
6 min
02
Finding your audience
A persona framework that goes beyond 'women 25–45.' Turn a demographic into a specific human you write for.
7 min
03
Build a 90-day content strategy that fits on one page
The one-page plan we use internally. Goals, pillars, cadence, platforms, and the measurement rhythm.
7 min
04
Competitive research without getting obsessed
The 90-minute competitive scan that gives you everything useful, and the trap of constant monitoring.
5 min
05
Finding and documenting your brand voice
Voice is what makes your posts recognizable. A simple framework to define it, and how to write it down so anyone on your team can stay on-brand.
6 min
06
Positioning: being the obvious choice
Good positioning makes social marketing 10× easier. A simple formula for saying what you do in a way customers remember.
6 min
07
Seasonal and event-based content planning
How to use predictable calendar moments (holidays, launches, news cycles) without sounding like every other brand.
5 min