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Platforms

Facebook isn't TikTok.

Playbooks for the four networks we support: what works, what doesn't, and what you can safely ignore.

01
Choosing your platforms
Don't be on all of them. The filter for picking the 1–2 platforms that will actually drive results for your business.
5 min
02
The Nextdoor playbook
The underrated network for local businesses. What works, what gets flagged, and the weekly rhythm we recommend.
7 min
03
The TikTok playbook
TikTok's algorithm rewards consistency and hooks. A sustainable posting cadence, what the algorithm actually weights, and the content formats that compound.
7 min
04
The Facebook playbook
Facebook isn't dead — it's just different. What still works for small businesses, and what to stop doing.
6 min
05
The X (Twitter) playbook
X is still where ideas move fastest. For knowledge workers and professional services, nothing else comes close.
6 min
06
The Instagram playbook
Instagram in 2026 is a video-and-search platform with a legacy photo feed. The current reality and how to operate within it.
6 min
07
The LinkedIn playbook
LinkedIn is the highest-ROI platform for professional services. Text-first, long-form-friendly, and surprisingly generous with reach.
6 min
08
The YouTube playbook
The platform that never dies. Why YouTube is the best long-term content investment a business can make — and the realistic entry plan.
7 min